ELLE Gives Betty Boop a Makeover
“With ELLE Magazine and King Features Syndicate, Betty was re-imagined as the modern ELLE woman for a new audience. She is an in-demand Manhattanite, running the show in a new job (chief ideas officer at music-streaming start-up Music.ly), with a wardrobe hot off the spring runways. Boop-Oop-a-Doop, indeed. As seen in ELLE’s May 2017 issue.”
“The “Betty Boop Now” style was then designed.
The new look for the iconic character appears on merchandise including an animated emoji pack from Bare Tree Media; notebooks from Brazil-based Tilibra; a 2019 calendar from Acco/Mead. Zazzle as well as a decorative range of Visa Mastercards ”
